Rob Fried, PE, LEED AP

Director of Engineering

Value Delivered

As director of engineering, Rob plays a vital role in ensuring that all system installations are supported by leading-edge engineering and controls expertise. In addition to identifying and developing current and future engineering staff, he establishes and maintains engineering standards.

His other responsibilities include developing auditing protocols and aiding the company’s emerging technology development, implementation, and training efforts. He participates in setting the direction and driving the growth of the energy retrofit business, especially in the controls area. 

Rob also acts as Mesa Energy’s ASHRAE advocate at local and national levels. He participates in collaborative ASHRAE efforts, particularly those focused on central plants, energy efficiency, and advanced controls.


Rob has nearly three decades of experience as a senior mechanical engineer and project engineer. During that time, he has had a number of significant achievements, including leading an energy efficiency upgrade project for a large hotel in Century City, CA.

Once fully implemented, the upgrade is expected to save more than $500,000 of annual utility costs. The project earned an Innovation Award for Energy Efficiency from the Better Building Challenge. Another noteworthy achievement included overseeing the upgrade of a TES chilled water plant and installation of improved direct digital control sequences. Rob was the lead project engineer and the upgrades implemented will ultimately save the client 20 percent in energy costs. 

Rob holds a bachelor’s in mechanical engineering from California State University-Chico. He has been president, president elect, vice president, and CTTC chair of the ASHRAE Orange Empire. He is also licensed in Arizona and California as a professional mechanical engineer, and is a LEED accredited professional.

The Personal Side

In addition to spending time with his family, Rob enjoys outdoor activities, such as mountain biking and hiking.